Presented By Maricopa Corporate College
Maricopa Corporate College (MCOR) is committed to advancing entrepreneurship, innovation, and small business growth. The Small Business Digital Marketing Series - a three (3) event series - will support current and aspiring entrepreneurs in Arizona who are seeking the skills and resources they need to grow their business through digital marketing strategies.
If you've been working hard to launch or grow your business idea and are looking for guidance on how to find, engage, and retain consumers, then this series is for you! Each event will provide you with a brief overview of the topic, detailed ideas for implementation, and hands-on activities to practice what you've learned. You will walk away from each event with new ideas for crafting a digital marketing strategy and resources to immediately implement this strategy in your business.
The Small Business Digital Marketing Series is made possible by the Advancing Entrepreneurship grant from Wells Fargo.
October 25, 2022
The foundation to successfully marketing a small business in the digital age is to have a defined strategy and resources to support the consumer journey. After this first event of the Small Business Digital Marketing Series, participants will be able to:
Define digital marketing and traditional marketing
Recall the advantages to using digital marketing
Describe the various types of digital marketing
Implement digital marketing into their marketing strategy
Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!
January 24, 2023
Marketing on social media is an opportunity for business owners to more easily reach their target audience and engage consumers. After this second event of the Small Business Digital Marketing Series, participants will be able to:
Define paid, owned, and earned social media
Recall the advantages to using social media marketing
Describe the various types of social media channels
Implement social media into their marketing strategy
Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!
April 25, 2023
Digital marketing goes beyond the creative and revolves around every touch point in the consumer's journey. Making a sale using e-commerce is the gateway from acquisition to retention. In this last event of the Small Business Digital Marketing Series, participants will learn:
Define e-commerce and the customer journey
Recall the advantages to using e-commerce
Describe the processes for using e-commerce
Implement e-commerce into their marketing strategy
Participants will receive a digital completion badge to share on their website and LinkedIn profile or in their email signature!
Maricopa Corporate College (MCOR) provides high-impact training, development and talent acquisition solutions for Arizona employers.